Delivering business value with Gen2 Life

Increasing awareness and providing digital ROI.

The Problem

With the launch of Otis’ Gen2 Life Model in India, a mid-rise elevator for residential and commercial buildings, we ran a three-month digital campaign to generate awareness and initial interest for the product.


The Solution

The campaign has been running over paid search, display and LinkedIn and has also utilised remarketing techniques in order to further generate potential sales leads.

Display ads have been responsible for the highest proportion of leads which is due to these securing placements across notable websites including; India Today, Engineering Toolbox, India Times, Bright Hub Engineering, The Constructor and Engineering Discoveries.

clicks generated

Leads created from paid activity

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