The natural choice
Jordans Cereals produces many of our favourite natural breakfast cereals and cereal bars. Following an exciting rebrand, they needed a new website to reflect their position as a leader in taste.
The Problem
We were tasked with creating a new website to bring the new Jordans Cereals look and feel to life. As part of the brief, Jordans tasked us with creating a website that would be visually engaging and reflective of the brand pillars of taste, health, innovation and sustainability. It also needed to allow the Jordans product range to take centre stage as well as displaying a range of media, with a focus on video content. Finally, the navigation needed to be improved to make it easier for users to find key information.
The Solution
Following our user-centric approach to website design, a creative and engaging website was created. The website ensures the product range is the star of the show, whilst also providing Jordans with an ideal platform on which to promote a range of content, from written recipes to mixed media blog posts, long form content to influencer collaboration videos.
As part of the rebrand, Jordans had produced beautiful illustrations - we worked with the brand team to bring these and key brand assets to life on-screen, using creative animation and interaction design. The website not only reflects the team's creative vision online, but gives them a platform that drives sales and provides real commercial insight and value.
The website also allows Jordans to create specific campaign landing pages to drive traffic from other digital and offline channels. This gives them more insight into the response to CTAs and plays a key role in their new strategic communications approach – critical to brand success.
By creating an engaging digital home for Jordans, the brand team can confidently drive traffic to the website. It provides customers with a natural way to discover more about the brand and its products, as well as surfacing important content around health, innovation and sustainability.
If you're looking to design and develop a new website, contact us today. Let's do something brilliant together.
