Consider the alternative
CLEANCOR provides their business clients with an alternative to conventional fuels and required a digital campaign to build awareness and generate qualified leads.
The Problem
One of CLEANCOR’s main business challenges is identifying the types of businesses who require their innovative energy services. With a protracted sales process, sometimes stretching to over six months, it is vital that they attract the right audience from day one.
The Solution
Through analysis of the available data, we mapped out a clear tactical implementation plan. This suggested a blend of digital channels, including; paid search and display advertising, LinkedIn advertising, landing page conversion rate optimization tactics and an incentive piece to help drive on-page conversions.
To enhance the performance of this activity, we also ran a re-marketing campaign and a hyper-targeted LinkedIn campaign based on profiling of the businesses who have been proven to adopt CLEANCOR’s services.
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Clicks in just 90 days
Number of qualified leads generated
.4
% Conversion rate
