CLEANCOR provides their business clients with an alternative to conventional fuels and required a digital campaign to build awareness and generate qualified leads.
One of CLEANCOR’s main business challenges is identifying the types of businesses who require their innovative energy services. With a protracted sales process, sometimes stretching to over six months, it is vital that they attract the right audience from day one.
Through analysis of the available data, we mapped out a clear tactical implementation plan. This suggested a blend of digital channels, including; paid search and display advertising, LinkedIn advertising, landing page conversion rate optimization tactics and an incentive piece to help drive on-page conversions.
To enhance the performance of this activity, we also ran a re-marketing campaign and a hyper-targeted LinkedIn campaign based on profiling of the businesses who have been proven to adopt CLEANCOR’s services.
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