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Brand experience backed by intelligence
Brand is crucial to business value and success.
But it's not just about your logo and visual identity.
It's about how people think and feel about you.
The most successful brands differentiate. They’re distinctive. They have a story to tell. They have a clarity of purpose. They connect with their audience.
Your brand promise needs to be amplified consistently through your visual identity, every step of the customer journey and in every channel.
Every touchpoint should reinforce your brand.
Because when you position yourself correctly, you reposition the competition.
We have a proven track record helping brands all around the world to develop a clear and effective brand strategy that truly differentiates them in their marketplace.
We will work with you through a series of engaging workshops involving key stakeholders to build advocacy around your brand strategy.
And then we'll ensure that everyone in your organisation and in your market understands who you are, what you stand for, why you do what you do, where you are going and why they should choose you above everyone else.
Let's Do Something Brilliant Together - contact us today.
Supporting your brand with tailored strategic marketing consultancy
Beyond brand strategy, we can work as an extension of your team, providing strategic marketing consultancy support to;
> Better understand how your brand fits into the wider marketplace
> Better understand your target audiences and the right mix of channels to use to connect and engage with them
> Evaluate the performance of your current marketing strategy
> Quickly develop budgeted marketing strategies that will benefit your bottom line and can be measured against agreed KPIs
> Bring your brand and your marketing together into a single vision for success that is succinctly communicated across all touchpoints
We’ll work with you to draw out the key insights that can make a real difference and help move your business in the right direction.
Connecting the dots with an integrated approach
We’ve seen clients benefit from integrated campaigns; bringing a range of channels together under a single, creative and campaignable idea for 25 years.
What does this approach mean in practice?
- Increased brand recognition through a consistent campaign look and feel and messaging translated across multiple channels
- Improved reach and relevance to carefully targeted audiences
- More engagement, recall and response
- Uplifted ROI
Storytelling with creative content
A key ingredient of lots of successful integrated campaigns is video.
And our brilliant team are ready and waiting to bring your brand to life.
From the initial idea, storyboarding, script writing, shoot planning, filming on set and editing, we take care of every element to produce content that excites and engages.
By understanding what you want to say and achieve, together, we can create digital storytelling that resonates with your target audiences in a powerful way that appeals to more of the senses.
Any successful campaign still depends on one thing – a stand out creative idea backed by strategic insight.
OUR BRAND SPINE - A STRATEGIC BRAND FRAMEWORK
Like most agencies we have our own strategic brand framework, we call ours ‘The Brand Spine’. Perfectly aligning with our i5 approach, 'The Brand Spine' should run through the core of your business.
Find out more below about each section and how it can help develop your own brand.
VISION & VALUES
Where are you going and how will you behave on the journey?
OVERARCHING VALUE PROPOSITION
Value Proposition is a concept that wraps up the benefits into a single proposition that guides a whole set of messages which can be tailored to customer (and end user) segments. It must differentiate, resonate and substantiate. This helps to then define your Brand Positioning Territory. Defining that single thought or idea you want to own and then focus on owning it. It must be true to you, relevant to your audience and make it difficult for your competitors to compete.
BRAND PERSONALITY
If your brand was a person how would it be described and remembered?
BRAND PROMISE
Why should your customers believe in you and your brand?
BRAND NARRATIVE
A short narrative that describes your brand experience and what achieving the vision looks like in practice.
Developing your brand identity
With a clear brand strategy in place you will have clear terms of reference which allow you to move from subjective likes and dislikes to being able to objectively critique creative work. The strategy acts as our brief, enabling us to develop creative concepts and messaging that amplify your brand positioning.
As part of a brand identity project we typically develop your logo, colour palette, font selection and some agreed sample collateral, so that we can see how the brand works in context. We then use our experience of using brand guidelines to create brand toolkits which are both, practical and easy-to-use.
