Putting people at the heart of a major rebrand and a new website for one of the world’s leading engineering and consultancy firms.
The Problem
Following a number of recent acquisitions, Jensen Hughes required a new brand strategy and identity that represents their global status. They have grown in size exponentially and entered into new industries, and we were commissioned to help reposition their brand and to reflect this within their new website.
The Solution
Gathering feedback from current employees and customers, we were able to identify key brand insights. In particular, the core message that Jensen Hughes provides a safer world for everyone; whether that is in the workplace, watching sport or, for children in schools, Jensen Hughes is involved in the safety and security of the infrastructure. We wanted this message to come out loud and clear – so we ensured that people were at the heart of the new brand.
With the new brand in place and following our user-centric requirement gathering process, we re-platformed their website, creating a component-based, modular approach. This now provides the Jensen Hughes' team with increased flexibility and the ability to edit and create pages under their own control.
If you're looking to grow your brand, contact us today. Let's do something brilliant together.
