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Signature Service from the world’s largest elevator supplier

The Problem

A focused campaign was required for Otis with the aim of generating awareness and promoting “Signature Service” to translate into new leads for the elevator and escalator support service within the US.

The Solution

Over the initial five-month period, the campaign ran over paid search, display and LinkedIn. Remarketing also paid an important part in the campaign, in order to re-engage with users who showed initial interest but didn’t convert. Through the continual audience refinement, we identified and promoted Signature Service to those that have shown previous interest with competitor servicing plans.

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