Black Friday & Cyber Monday Lead Generation

The Problem

To create leads and awareness to new target audiences, for the Scholl France Black Friday and Cyber Monday promotions specifically through Facebook.


The Solution

The channel strategy for this campaign was straightforward as we knew we would only be utilising Facebook, as per the client brief.

The KPI’s included:

  • Impressions
  • Leads
  • Email addresses obtained
  • Click through rate
  • Purchases

In order to increase reach, we created lookalike audiences, based on a similar interest strategy with data that was analysed through Facebook. In addition to this, we undertook daily optimisations in order to maximise the Cost Per Click metrics and, in return, the Cost Per Lead figure.

The Facebook campaign was responsible for 15% of Scholl’s entire revenue for the whole of the Black Friday and Cyber Monday weekend.

Clicks Generated

%

Click Through Rate

+

Leads Generated

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