Bringing together 100s of stakeholders and two counties into one inspirational place brand.

The Problem

Our brief for this project was to develop an umbrella brand that brings together Norfolk & Suffolkʼs world-class inward investment and business location offer, whilst standing out from other areas of the UK and Global economy.


The Solution

Our i5 process really came into its own on this project as we brought together two counties into one unified brand. 

Through a thorough engagement and collaboration process with all of the key stakeholders, together, we arrived at a new brand for Norfolk and Suffolk that is genuinely different to other regions. It is authentic to the place it represents and the visual style and messaging creates real standout against competitor places. 

We navigated our eight person steering committee through a robust and enjoyable journey, creating a brand with universal appeal and a real sense of intrigue.


What the client said

You nailed it. Really well done and thank you for your passion, hard work and for creating an important tool kit for our regionʼs future.

Jeanette Wheeler

Partner, Birketts LLP and Board Member New Anglia LEP

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