Delivering the assurance Red Tractor need

RED TRACTOR WEBSITE

Red Tractor wanted a new consumer website that brought their story to life. And with a nationwide, primetime TV campaign rolling out, the messaging and look and feel had to come together perfectly.

The Problem

As an assurance scheme, Red Tractor don’t have a product or service to sell direct to the consumer, but their logo appears in every household across the UK and endorses £14bn of food and drink every year. So, how could their new website bring the brand to life? And how could we tie all of this in with the new TV campaign messaging and look and feel to really amplify the brand?


The Solution

We started with shoppers and thought long and hard about what it is that would make the Red Tractor website truly useful to them. From breaking down the assured standards themselves to bite size facts, to clearly explaining the different Red Tractor logos and where to find them, we developed a simple, engaging and informative architecture based around the questions the audience really wanted answered.

This was then brought to life through a series of wireframes that kept the site structure clear and concise before bringing them to life with creative design that not only amplified the above the line TV campaign, but also provided a 360 degree connection to Red Tractor’s below the line campaign activity. Working closely with our development team, Decipher, we were able to handover to development and deliver the final site on time and on budget, without a hitch.


What the client said

We are delighted with the brand new website we have worked with Jacob Bailey to create. Their ability to interpret our brief and create a visually compelling and creative platform is outstanding and we now have a website we can be proud of that communicates all the fantastic benefits of the Red Tractor assurance scheme to consumers.

Lindsey Macdonald, Brand Manager

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