Community empowerment: we’re All In

The Solution

We were briefed to establish a strong brand identity and proposition for the programme. Following our audience centric, tried and tested i5 process, we began by researching local, regional and national competitor social schemes. It was important to understand what made them successful and allowed us to find a point of differentiation and define success for All In, too.

We took this knowledge forward into a series of interactive and engaging workshops to establish the final brief. We knew the programme needed to inspire, educate and nurture local communities, so we began to work on a series of initial brand concepts and messaging to reflect these aims. Various options were tested with a steering group to find what really resonated with key audiences.

Once refined, the brand identity and messaging were collated into a comprehensive brand toolkit for Eastlight Homes to take forward and apply to various collateral: from video to online channels.

We were delighted to learn that All In received national recognition, winning the Neighbourhood Transformation category at the Affordable Housing Awards in November 2023.

From a public report issued in December 2023, we understand that the programme made contributors feel a real sense of value, ownership and responsibility, and that they were able to make a real difference in their local area. The results speak for themselves – with £7.5 million of social value generated in the first year alone, engaging over 3,000 people across the community.