With comparison sites the dominant channel for new policies, conversion is increasingly driven by brand equity.
In the saturated car insurance market Hastings Direct needed a hard-hitting proposition to drive response.
We utilised the distinctive Harry Hastings brand style and created a no-nonsense door-drop which focused on the savings that customers could enjoy. Building trust through showing what premiums other customers were paying and bringing those savings to life.
This approach tapped into a proven concept of behavioural economics which suggests that people follow people.
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