The Unexpected County

The Unexpected County

Using digital channels to increase the exposure and prominence of the county and unlock new audiences.


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Increase in on-post engagement against agreed KPI target

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Web sessions from just one campaign (4x KPI target)

k+

Facebook video views in four weeks

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Increase in web sessions against KPI target


What the client said

In 2019 I had the pleasure of working with Jacob Bailey on two campaigns for Visit Suffolk, split into two phases; the first promoting the heritage offer and the second centred around the sports and activities that visitors could enjoy.

I was managing the campaign for a partnership of tourism bodies and together we created a brief for the agency. The most impressive element of the relationship with Jacob Bailey was the level of interaction, flexibility and communication.

From the outset, there were difficulties and complications because of the number of parties involved; different views and personalities had to be managed and, by working together, the campaigns were kept on track, both delivering and exceeding the KPIs.

The time spent analysing, optimising and communicating the suggested changes was reassuring and very effective.

Julian Evans – Campaign Co-ordinator