A Powerful Partnership

Vantage has served the elevator community with great products and service for generations. In order to provide their customers with an exclusive line of fixtures and an improved customer experience, they teamed up with Mad Elevator Inc to create a new partnership.

The Problem

How could we bring together two distinct brands each with their own individual identities into one cohesive style to communicate this partnership?


The Solution

Jacob Bailey was commissioned to create a ‘lock-up’ for the two existing logos and then develop a range of collateral communicating the benefits of this dynamic collaboration and their combination of market leading credentials.

We also produced a style guide detailing how this ‘Powerful Partnership’ should be displayed visually across a range of sizes and formats.

VIEW MORE CASE STUDIES