LAUNCHING A LUXURY MENSWEAR BRAND

James St. Peter’s is a luxury menswear brand, combining classic Italian style and craftsmanship with British individuality and character.

The Problem

To launch their new shop on St. Peter’s Street in Ipswich, James St. Peter’s needed a strong and distinctive brand identity, a new website and a host of marketing collateral.


The Solution

We worked with the team at James St. Peter’s to create their brand identity for the launch of their retail shop in Ipswich town centre, before bringing this to life across a full suite of eye-catching marketing collateral including stationery, signage and social media graphics.

We also designed and populated the new website, which has been futureproofed to allow for the additional of e-commerce functionality in 2025.

To bring the instore experience to life, we created a short video edit for the James St. Peter’s team to use on social media and the website. This was complemented by a full photoshoot, planned and managed for James St. Peter’s, with models featuring at locations including the retail shop and Ipswich’s iconic waterfront.


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