Keeping GMV residents informed

The Solution

We worked with the Countryside team to design concepts for a community magazine. Following its initial success and a continued warm reception over the last five years, Jacob Bailey manage the production of this quarterly publication end-to-end on an ongoing basis.

As part of a rebrand project for GMV, we recommended a positioning territory of ‘Village life in the city’, differentiating the scheme from its more urban competitors. This lent itself to our magazine title: Village Life. Its look and feel has been consistent throughout the last few years – providing residents with a familiar design as it lands on their doorstep. We also tie the magazine in with calendar hooks and seasonal events, which keeps the magazine content fresh, relevant and informative.

Each quarter, we are briefed on a content outline which can include anything from community events to development updates, as well as competitions for residents and promotional content for new homes. The magazine often features an interview with a partner organisation – from landscape gardeners to architects and mortgage brokers – and as part of our editorial role, we organise, transcribe and write up each one.

Working with a trusted network of production partners, we co-ordinate print production and fulfilment with close to 3,000 magazines distributed to residents and mailed to prospects. And of course, it's always rewarding to receive our own copy in the post!