We know a place...
The real story of a town is truly revealed.
The Problem
Many of the potential visitors in Ipswich’s catchment area, rightly or wrongly had a negative perception of the town. Our job was to encourage them to take another, more positive look and provide compelling reasons why they should spend some time (and money) in Suffolk’s county town.
The Solution
At Jacob Bailey, we know Ipswich as a place where yachts grace the water, where shops brim with character and there are acres of space to enjoy. Our job was to bring this to life and provide a guided tour around our favourite aspects of the town, just like we would if friends were coming to visit.
In our ‘We know a place’ campaign an elegant video combined with stunning photography to showcase the town. A social media whisper campaign was used to create a buzz prior to launch. And a comprehensive app was available to help visitors make the most of their time there.
If you're looking for results-driven marketing campaign support, contact us today. Let's do something brilliant together.
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What the client said
Ipswich was a town that had not lived up to its potential for too long. Ipswich Central set about changing that and appointed Jacob Bailey to devise a campaign to tackle perceptions head-on and to make people look under the surface of Suffolk’s County town.
Paul Clement
Chief Executive, Ipswich Central
