




At Jacob Bailey we’re often asked what we do. The answer is simple. We improve our clients’ P&L and positioning. How? By Connecting Relevance through Data, Technology and Creativity with a strategy first approach.
We’re creative through and through, but our thinking is always underpinned
by strategy. Our unique i5 approach combines strategic science with
creative magic to truly understand your brand and audiences.
With every i5 cycle we become more Intelligent Over Time. With greater intelligence, we enhance
our understanding of what is genuinely driving your P&L and positioning… and so improve
both.”
The moment you stop measuring is the moment you stop improving as a business. Which is why our i5 is a cyclical process. With each iteration we review what worked well and where there is room for improvement, tracking those all important results to show where we are improving your P&L and positioning. What further insight can we now gain from data? Has the technology brought the brand closer to the customer? Can the creative evolve to achieve further stand out and response? As the environment continues to change, we continue to Connect Relevance to ensure we’re creating Brilliant Experiences, and becoming more Intelligent Over Time.
It’s about the macro environment and building a picture of your organisation within your marketplace – where you are going, your vision and your objectives. Pulling together relevant existing and secondary research, we examine the political, economic, social, technological, legal and environmental issues you face, including your competitor landscape, and spot any gaps in our knowledge.
Having identified the gaps in our knowledge, now we can start to fill in the blanks. At this stage we are thinking about the micro environment – your people and your customers and what we need to do to meet their needs and your business objectives. What keeps them up at night? What are their issues and challenges? How do these differ across profiles and segments? It’s all about Connecting Relevance through client and customer-facing Science & Magic Labs that ask the right questions to get the right answers - and draw out those golden threads of insight that really impact your business.
We’re a fully-qualified agency providing best practice project delivery that proves you don’t have to be chaotic to be creative. We’ll keep you informed every step of the way and ensure that your projects are delivered on time and on budget.
With everything we have learnt we will have moved from the problem as defined to the problem as understood. Our insight will enable us to develop creative thinking that brings the Science and the Magic together, creating a Brilliant Experience for you and your customers.
Our approach really delivers for our clients. But don't just take our word for it. From the Dadis to the DMAs we’ve been shortlisted, runners up and outright winners year-on-year for a cabinet full of awards. It’s no coincidence that nearly all awards are judged on strategy, creativity and results – three things we’re very passionate about.