A comparison to Missing Billions I

How Financial Services Companies Can Unlock Hidden Customer Value


Unlock hidden customer value

Missing Billions II reveals financial service brand customers’ attitudes to a range of marketing and communications strategies employed by the sector. This report builds on our original Missing Billions report, published in 2017, by comparing the results of separate surveys conducted among a UK-representative panel of 1,000 consumers.

The key take-out is that a quarter of respondents don’t feel valued by their existing providers. And if they did a whopping £18bn extra would be on offer from customers to their providers.


Start getting your share of the Missing Billions today

Consumers need brands to recognise they require help navigating a financial services landscape which is becoming more fragmented, complex and confusing. 

With this in mind, our Proposition Builder takes Value Proposition thinking to the next level and in a structured way. Our workshops create propositions that resonate with your audiences, differentiate you from your competitors and are substantiated by proof points. 

Following an initial, informal chat we’re offering to facilitate a FREE 2-hour Proposition Builder workshop with you and your team.


Driven by results

Here are just some of the finance brands that we have worked with

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