STRENGTH THROUGH ASSOCIATION

From developing a strong, strategic brand spine through to a contemporary, market focused look and feel, we helped the ABI deliver on their 'Strength Through Association' proposition.



What the client said

Jacob Bailey didn’t simply re-badge our organisation with a new logo. They began by developing an in-depth understanding of both our offering and the needs of our audiences. They then worked with us to refine and develop our brand strategy and positioning. Which meant that the final look and feel truly reflected who we are and resonated with our members and everyone we engage with. Feedback has been very positive across the board - no easy task in our complex environment.

Louise Hanson
Director of Advocacy
Association of British Insurers (ABI)