Breaking through in the UK
We’ve increased awareness and generated revenue for this Unilever owned brand.
The Problem
The premium skincare brand, Kate Somerville, have recently entered the UK skincare market. Whilst the brand has extremely strong sentiments in the US, including a high-profile celebrity following, the challenge for the UK team was to leverage this brand equity to break-through the over-saturated British skincare market. Paid social advertising is an important part of the brand’s marketing activity, to not only increase awareness but generate revenue.
The Solution
It was important to find a balance between awareness and remarketing activity to ensure that a healthy ROAS could be generated. To minimise wastage, we looked to restructure the current Facebook Ad Manager account and introduced new bidding strategies. Additionally, we explored new targeting and content options, such as lead gen competitions, to increase engagement levels, remarketing audience potentials and thus purchase numbers. It was important that we maximised the remarketing potential as much as possible, ahead of the main promotional event within the Kate Somerville marketing calendar.
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Increase in return on ad spend since taking over the account
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Increase in revenue, year-on-year
Competition entries generated at a cost per entry of £0.14
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!ncrease in engagement rate, year-on-year
