Growing the Yorkshire visitor economy
Destination Harrogate aims to showcase the Harrogate district to attract visitors, events and investment to the local area and create a strong local economy for both businesses and residents. Their public facing brands include Visit Harrogate and Events Harrogate.
The Problem
The client wanted a new visitor website that would improve the experience of using the site for their older audience, increase the number of younger users to encourage engagement with the location and surrounding area, improve visibility of content for all users and simplify the engagement on devices for all users.
The Solution
Utilising DestinationCore Enterprise, our most advanced digital place marketing solution, we used the website to drive more personalised experiences, giving each niche audience initiative, fast and easy access to content which meet their own specific requirements.
We introduced several different content discovery tools to achieve this, including grouping together content from across the site into thematic interests, allowing users to quickly get to all content related to a particular theme including businesses, events, blogs, and itineraries.
We also created landing pages for each of the key locations across Harrogate to showcase the businesses, events, offers, blogs, and itineraries.
Not only has this made it easy for users to see what is on offer in each location it also provides target pages for search traffic related to these locations.
