Destination Harrogate aims to showcase the Harrogate district to attract visitors, events and investment to the local area and create a strong local economy for both businesses and residents. Their public facing brands include Visit Harrogate and Events Harrogate.
The client wanted a new visitor website that would improve the experience of using the site for their older audience, increase the number of younger users to encourage engagement with the location and surrounding area, improve visibility of content for all users and simplify the engagement on devices for all users.