Explore the world of a literary genius.

Creating a new brand identity and website for one of the most vividly evocative writers of the English language.

The Problem

We were commissioned to create a new brand and website to celebrate the work of H.E. Bates. Our brief coincided with a remake of the highly successful early 1990s tv show, The Darling Buds of May based on H.E.’s renowned books that follow the fortunes of the Larkin family. The new show, titled ‘The Larkins’ and starring Bradley Walsh airs from October 2021 in a primetime Sunday night slot, providing the perfect opportunity to attract interest in his wider portfolio of work.


The Solution

H.E. was a man of varied interests including gardening and sport. He also wrote across a broad range of genres and on many different subjects. With this in mind, we created this website to be a place that represented the world as he saw it.

As a modest man, he was perhaps not as well-recognised as some of his contemporaries, so, we wanted this work to reflect both his achievements and his standing in the literary world.

The new website curated by his family and containing many evocative images from their personal collection, includes a mix of biographical details, a full, searchable library of his work and provides clear links to the places where you can purchase his works.

It was vital that the link to the Larkins TV series is front and centre so his new audience of admirers will know they are in the right place.


What the client said

I must say that I am delighted with the outcome and thank you again for your patience, support and good advice. H.E. would have been understandably astonished at all that technology but he would, I know, also have been thrilled to have that sort of publicity and appreciation of his work. He was a modest man and that would have given a great confidence boost.

Richard Bates, H.E’s son and producer of the original Darling Buds of May TV series

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