CURATED CUISINES IN IPSWICH TOWN CENTRE
The Problem
Ipswich Central were looking to reinvigorate their previous Forknight campaign, which last ran in 2019.
The Solution
We worked closely with the Ipswich Central team to understand their vision for 2025’s Forknight – to showcase the incredible range of cuisines that are available on our doorstep in Ipswich town centre – from hearty Mediterranean flavours to simple, fresh and delicious Greek classics, all the way round the globe back to the hearty classic comforts of the best of British.
With the brief understood, we set to work on the creative design of the key collateral for the campaign including a vibrant 18-page guide which has pride of place on the All About Ipswich website. The guide features sourced photography to showcase classic dishes from the wide variety of cuisines available in the town centre.
We also designed a colourful sticker for participating venues to proudly display in their windows, a detailed map showing the locations for all Forknight offers and website graphics to bring the campaign to life online.
