transforming the brand

Bringing 4,500 years of combined brewing experience to life.

The Problem

With a brand trapped in the past and an uncertain legislative future, the Independent Family Brewers of Britain needed to transform the way in which they are perceived by stakeholders and policy makers alike.

The Solution

Working in collaboration with all key stakeholders we co-developed a brand strategy and identity which now positions the IFBB as a vital part of Britain’s economy and heritage.

What the client said

The friendly team at Jacob Bailey are highly professional and skilled at getting the very best from their clients. In just a few short sessions they quickly got to the heart of the IFBB brief, developing a narrative and visual identity that really

Chris Welham, CEO, Wadworth & Director of the IFBB

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