Up the Junction

A vibrant new website for a vibrant London district.

The Problem

As a relatively new Business Improvement District, The Junction BID’s objective was to create a consumer facing website to showcase the area’s offering, driving online engagement that would translate into increased footfall, dwell time and spend.


The Solution

The “Visit Clapham Junction” site was built using our industry leading, DestinationCore Pro package. The website acts as a comprehensive and engaging guide to the very best of the local area, covering business listings, a blog and a full guide to events and offers.

By making the offers and events front and centre on the homepage this actively encourages users to engage more regulary with the site through repeat usage, whilst adding to the destination’s sense of vibrancy and reinforcing the feeling that there’s plenty going on locally.

To engage users further, we added the ‘you might also like’ functionality which suggests related content using our DestinationCore tagging functionality.

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