Generating leads
CLEANCOR is the alternative energy company that makes the transition to lower cost and cleaner energy simpler.
The Problem
They combine their expertise and manpower with the industry’s leading technologies and hardware to design and deliver energy and power solutions that make financial, operational and environmental sense. Our team was tasked with increasing awareness and generating leads for the CLEANCOR Pipeline Resiliency service.
The Solution
In order to achieve this, our digital team needed to better understand the search landscape. By analyzing the data available, they were able to map out a clear tactical implementation plan using a blend of digital channels, including; paid search and display advertising, LinkedIn advertising, landing page conversion rate optimization tactics and an incentive piece to help drive on-page conversions – all produced in just three weeks.
Our data analysts undertook thorough and regular interrogations of each data set in order to optimize the campaign and maximise CLEANCOR’s ROI.
In addition to this, weekly reports were sent to CLEANCOR stakeholders to show them the results, optimizations and, most importantly, the quality of the leads being generated.
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In just 90 days, the campaign delivered the following results:
Clicks Generated
Qualified Leads
%
Conversion Rate
$
Cost per Lead
