REBRANDING CARE FOR HEARING LOSS
Engage, formerly known as ‘Hearing Matters in Care’, is a service supporting care homes to ensure people with hearing loss are helped and feel included. They provide consultancy, advice and training.
The Problem
The client wanted to rename the service to something that more accurately reflected their objectives, along with a fresh look and feel.
The Solution
We worked through a brainstorming exercise, based on the key facets of the service, to create a longlist of name options, from which Engage was selected.
We then looked at creative executions for the chosen name, before being finalised in a comprehensive brand guideline.
We also brought the Engage brand to life across a range of collateral including a brochure, information booklet and fully responsive website homepage design for the developers to take forward.
