A bright digital future for ALEO
As part of the Dymax group, ALEO manufactures and supplies light engines for a variety of manufacturers across the world.
The Problem
ALEO had recently refreshed their brand and required a new website to reflect the new identity. With tough global competition and new companies frequently entering the market, ALEO needed a way to clearly showcase their equipment, demonstrate their expertise along with their innovative approach, and highlight the benefits of choosing their products specifically.
The Solution
Working to a supplied sitemap, we created initial wireframes to determine page hierarchy and key components for development. Some components from other websites in the Dymax portfolio already worked well. Using a mixture of these and new elements, we were confident that the new page structure would enhance the overall user experience. Once the wireframes were agreed, our studio team created engaging page designs with careful consideration to the ALEO brand guidelines.
The website development phase was handled by an external agency, which meant it was important for us to brief the development team accurately and provide them with a specification to translate our designs into build. To aid this process, we produced annotated visuals, key stylesheets and a specification for the team to follow.
The new website brings ALEO’s digital profile up to date, promotes their products clearly and gives them a platform to drive traffic to learn more about their brand.
What the client said
We really enjoyed working with Jacob Bailey on the new ALEO website. They put careful consideration into how we could utilise existing components alongside new features and worked diligently within our brand guidelines.
The support we received from the Jacob Bailey team throughout the design process was great – from outline wireframes to the final interactive design elements. Their accompanying functional requirements documentation also helped to make the handover to the development team straightforward.
We feel confident in the online presence for ALEO and look forward to the site driving conversions.
Kim Burns, Digital Marketing Communications Manager, Global - Dymax Corporation
