Let The Adventure Begin!
Our data insight and audience segmentation guided this destination driven campaign, bringing destination and train together into a compelling proposition. Combining live action with CGI required meticulous planning against a tight deadline.
The Problem
Greater Anglia briefed us to develop a campaign focusing on Summer Days out in London. With challenging revenue and channel shift objectives, the approach needed to drive different audiences to travel off-peak.
The Solution
With any travel offer destination is first and foremost and this inspired our ‘Let The Adventure Begin’ messaging. But we also wanted to closely link the experience of a summer day out with the train itself, putting the fun back into train travel. So we brought the two together, placing penguins on the train and pterodactyls at London Liverpool Street. Combining live action and CGI perfectly positioned Greater Anglia as the starting point for excitement and adventure.
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What the client said
Not only did Jacob Bailey deliver a stunning creative solution on time and on budget, they provided a framework for future TV advertising and campaigns which is highly flexible with built in re-usability. In just two days of filming and photography we have everything we need to push forward on our destination driven messaging for at least 12 months. The feedback on the campaign to date has been exceptional.
Ela Hawran-Beaumont, Marketing Manager
Greater Anglia
