In the heart of Nottingham

Nottingham is consistently ranked as one of the best shopping destinations in the UK. With over 120 of those shops located in the Victoria Centre, they needed a website that reflected their premier status.

The Problem

Early in 2021, the Victoria Centre had a number of challenges that they needed to overcome; how could they encourage visitors back to the centre post-COVID? How could they attract more affluent customers from wider surrounding area without alienating the local audience? And how could they position the centre as ‘the destination in the East Midlands to go shopping’? Over three million people live within a 45-minute drive of the centre and with competition from Derby, Birmingham, Meadowhall and Leicester – why should they choose Nottingham and the Victoria Centre above the rest?