A Perfectly Positioned Brand
We provided a joined up brand thinking to Greater Anglia as they embarked on a 9 year franchise.
The Problem
Winning a 9 year franchise enabled Greater Anglia to action sweeping changes to their service. But with multiple projects, messages and customer demands how could everything come together cohesively and keep audiences interested?
The Solution
We developed a full brand house and central brand promise, ‘Making Life A Little Easier’. From seasonal campaigns, network transformation, destinations and channel switch through to Smart Card conversion this allowed for a consistent tone of voice and sense of purpose. We even ran an internal campaign to ensure every team member across Greater Anglia fully understood the brand and what it means for them day to day. Transformation was brought to life through VR experiences and an integrated campaign that delivered 2m impressions on Instagram alone.
If you're looking to transform your brand, contact us today. Let's do something brilliant together.
%
On Target Conversion to Smart Card
:1
ROI on Destination Campaign
:1
ROI on Summer Campaign
