Perhaps the ultimate holiday destination, but certainly the ultimate in luxury, Grand Lucayan is a beach and golf resort on the beautiful Grand Bahama Island that truly delivers on its central proposition – The Grand Life.

The Problem

The Grand Lucayan were not close to achieving capacity at their five-star complex and were resorting to heavily discounting in order to make-up the shortfall. A more premium image was required in order to maintain the correct pricing levels and become more attractive to a high-value European audience.