Grow Stronger

Debt recovery in a new light

The Problem

The words debt collection tend to conjure up images of thick set men in white shirts, bomber jackets and black boots hammering on the front door. But behind the reality TV cliché, there’s a highly professional financial service working to the highest regulatory standards. Redwood Collections are one of the UK’s leading debt collection services where professionalism and client service are absolutely paramount. Our challenge was to develop a brand strategy and visual identity that really made them stand out from the crowd and played to their core strengths.


The Solution

Using our tried and trusted i5 approach, we worked with an incredibly engaged steering committee of senior management and the team who handle debt management on a day-to-day basis.

Between us, we developed a robust proposition - Grow Stronger – highlighting the key benefit of working with a debt collection service that delivers on the needs of a business, upholds their reputation and preserves relationships wherever possible.

Redwood Collections are now successfully positioned as industry leading experts giving clients the strength to achieve what is rightfully theirs.

The contemporary and striking visual identity ensures that this highly recognisable brand stands out within the industry for the right reasons.

And we haven't stopped there. Following the creation of the brand, we have since developed a new website, video content, a marketing plan and are currently implementing a digital marketing strategy, based on a “they ask, you answer” approach which provides educational advice about debt management and collection to boost SEO and drive acquisition.

+

website visits per month, as a result of planned digital activity

Over

page views since website launch

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goal completions via the website, resulting from digital activity


What the client said

When we pitched out our new branding we knew straight away that Jacob Bailey would be a great agency to work with. They’re genuinely engaging and took us on a carefully structured journey that delivered a brand that really captures who we are. And that we all feel genuinely proud of.

Since then, we’ve been delighted with our new website and we’re seeing an uplift in sales enquiries as a result of Jacob Bailey’s ongoing digital marketing strategy.

It’s a pleasure to work with the team at Jacob Bailey.

Matt Collins, Head of Operations at Redwood Collections

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