With you when it counts

Specializing in crisis and emergency management – and a part of the SEACOR family of companies (publicly traded holding company), Witt O’Brien’s are recognized as innovators and specialists in their field. Their new strategic plan and brand identity aims to position them as a leader in crisis and emergency management.

The Problem

The key challenge was to build out a distinct brand positioning territory and identity for Witt O’Brien’s without conflicting with the overarching umbrella brand of SEACOR, the parent company, who operate in a completely different business environment.


The Solution

Jacob Bailey were commissioned to develop the overall positioning for the firm, create a distinctive brand identity and the use of juxtaposed imagery compliments the proposition of ‘With you when it counts’.

We were then asked to amplify the brand positioning through a variety of media platforms, including a new web presence, that will also act as a content hub for tactical campaigns such as the Covid-19 pandemic where their business resilience experience has real relevance.

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