CREATIVE THAT LAUNCHED PDSA’S FREE WILL OFFER WITH A SMILE
PDSA are a charity providing an invaluable prevention, education and treatment service through their animal hospitals up and down the UK.
The Problem
Legacy donations are a vital part of PDSA’s fundraising efforts, so the free will market was a logical next stop. But how to make an impression within an already crowded market place?
The Solution
We disrupted the market with creative that celebrated life and the positive aspects of a legacy donation. Clever use of data and insight led creative tests enabled us to ask the right questions so we could both target the right market segments and craf
What the client said
We knew breaking into a cold audience with a new product would be a tough challenge, but Jacob Bailey’s unconventional approach provided a great ROI at launch and the campaign continues to go from strength to strength as we move towards a national roll
Gill White
Group Product Manager, PDSA
