.
brilliant user experiences
Understanding and keeping our customer’s requirements is at the heart of everything we do. And that’s why we have been an instrumental agency in web design, information and user experience architecture for Ryvita, OTIS, Fred. Olsen, Greater Anglia, Notcutts, Nottingham city centre, Dymax and many more.
Our services range from automated email marketing campaigns to international website roll outs. We tailor our technical solutions to meet the client brief and business needs, whether that’s through the creation of website, email or online applications, offering managed hosting solutions and website maintenance, or supplying fully packaged software solutions.
Our user centric design process
Our focus is on delivering brilliant user experiences. And that means going beyond simple usability. We have to engage with our audiences at every stage, understanding how they feel when they use a website, first time and every time.
How we deliver brilliant user experience
UNDERSTANDING DATA
We begin by understanding your data. The current website stats will tell us how well the site is working, which areas are being viewed and how often, but above all they will help us identify where the current site falls down the most. Similarly, customer data helps us understand who is using the website and what for.
Competitor data and analysis will enable us to benchmark the site and get a real idea of what we need to do in order to not just meet but exceed customer expectations and create positive association with your brand.
CONSIDERING TECHNOLOGY
Once we understand the data, we then consider the technology. We’re not just talking about the CMS system and other back end integrations (although these are important to understand to create a seamless user experience) but how, when and on what devices are your customers visiting the site? How does their journey differ based on device? How are people interacting on a mobile compared to a tablet or desktop?
Let’s not forget that we also have to look backwards across the screen sizes and browser versions being used as the new website will (hopefully) design will need to deliver a world-class user experience for everyone, not just those with the latest kit!
DELIVERING CREATIVITY
Lastly, but by no means least, the third part of delivering a brilliant user experience is creativity. We must engage the user and the design must work hard to both inspire, and also aid navigation and help the user find what they want quickly and easily.
Although we will be looking at front end design and the user experience, we need to understand the integrations so that we design with real data. That way we deliver a site that not only looks good with dummy data but is robust and accommodates real world scenarios.
For us, it is this convergence of data, technology and creativity that truly delivers the brilliant user experience.
