It’s beginning to look a lot like Christmas

Increasing awareness and footfall in Uxbridge over the Christmas period.

The Problem

Love Uxbridge were looking to increase the footfall within the town centre during the peak Christmas trading period and to generate awareness of the festive events, designed to encourage shoppers to stay longer in the location.


The Solution

Starting in mid-November and running until the end of December, a digital campaign across four channels was developed; search, display, remarketing and Facebook. We used search to target keywords around “Christmas events”, “things to do near me” etc, and reached out to potential visitors within a 15 miles radius of Uxbridge. Display advertising was used to target people based on their previous search history and topics and on Facebook, we promoted each specific event over the Christmas period.

total impressions

clicks

event attendance

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