Where the power and value of data benefits all

Developing a brand that aims to cut through anxiety and cynicism, bringing back the real joy of buying and selling.

The Problem

For many, the line between sharing data and ‘surveillance capitalism’ has become increasingly blurred. Numerous aims to put people back in control, so they can invest their data wealth with confidence; exchanging information loyalty and custom for real benefits. Our brief was to work collaboratively with this innovative company to develop a brand strategy and identity that will make this aspiration a reality.


The Solution

Our Science & Magic lab workshops enabled us to work in partnership with the Numerous team to develop a robust brand strategy that they could all own and believe in.

Together we created a brand spine consisting of; the why, how & what, vision & values, brand personality, brand narrative and an overarching value proposition of ‘Be Valued’ which works perfectly across their key audiences – both the brands and consumers.

Brands will be valued for; their story, ethics, service and reputation.

Whilst consumers will be valued for; their loyalty, data wealth, opinions and time.

Our communication is all about recoding the brand-consumer relationship, to make it more meaningful and satisfying again - to help people experience happiness in a data-driven world. Because as much as Numerous value data, they value the people behind the data more.

The strategy then acted as our brief, enabling us to develop creative concepts and messaging that amplify the brand positioning. The result is a fresh and dynamic identity that reflects this refreshing way of transacting.


What the client said

This is such great work from the guys at Jacob Bailey. Visually, it’s stunning, and the positioning and narrative work was just as strong. It’s a brand identity we know will grow with our business and we’re looking forward to developing it with the JB team as we go.

Alex Heys
Chief Marketing Officer, Numerous

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