Could your website do better?

Looking objectively at your website, can you honestly say that it’s working as hard as possible for you?

Is the navigation a bit clunky? Does it lack, fresh, engaging content? In fact, does it even have your most up-to-date products and services on it?

Does the thought of trying to update your website leave you feeling cold, because the platform it sits on requires you to have a PHD in technical development just to log-in?

If the answer is “yes” to any of these questions, the next one to ask is; is this enough to warrant the investment in a new website, right now, during a pandemic?

To help you evaluate your current site, we’ve created a five-point checklist so that you can answer the question once and for all… could our website do better?

1. Can your customers find it?

Has a customer ever said, “do you have a website?”

Have your traffic numbers taken a bit of a nosedive in the last 12 months?

Is your site buried on page three of Google?

Did you know that 93% of all online journeys start with a search engine, and the average B2B buyer can be as far as 60% into their purchasing decision before they even engage with a company’s sales rep?

With 93% of all online journeys starting with a search engine, and the average B2B buyer getting as far as 60% into their purchasing decision before they even engage with the company, it’s never been more important to consider your visibility.

You’ll have no doubt heard all about the importance of SEO (Search Engine Optimisation) as a marketing tactic. Making sure you rank for relevant search queries is vital to modern day marketing success and this success can be boiled down to two main contributors:

A. The quality of your website

B. The quality of your content

If your customers can’t find you online, then they’ll more than likely buy from your more visible competitors.

2. Is it easy to use?

Let’s assume your customers can find your website.

Once they’re there, what’s the experience like?

Is your site optimised for the increasing number of visitors using their mobile?

Does it take forever to load?

Is it clear where you want visitors to go and what you want them to do when they get there?

Having defined user journeys helps customers navigate through your site and they’re vital to moving them through the sales funnel. Understanding what your visitors want and making it easy for them to find is often more important than how a website looks.

Just think about Amazon, it’s no beauty queen, but we all know how to swiftly find what we’re looking for!

3. On that point, how does it look?

Are the visuals current? Or worse, are they stock images?

Do the colours and design match your current brand?

Does your website position you correctly in your market?

Put to one side for now whether you like your website design and think about the impression it makes on your customers. There are, of course, technical implications for design – how it loads in every browser, the experience on other devices and ensuring the right accessibility measures. These will have an impact on SEO and user experience, but they don’t have to be barriers to success.

But outside of that, does it look like a dinosaur with a baseball cap on? i.e. something terribly old, that’s trying to look new?

4. What does it say?

Can your customers easily understand how you can help them?

Are all your products and services showcased?

Is it easy for customers to find all the information they need?

Imagine you’re a new customer and it’s your first interaction with the business. Go to your website, read your positioning statement and answer this question: how can this business help me? If you struggle to answer it from what you’ve just read, then you might want to re-think your website content.

When it comes to marketing, content is king. The way in which we communicate to visitors with well written and relevant information on your site will not only improve the user experience, but Google will love you for it too.

5. Is it generating leads?

Can customers complete enquiry forms on your website?

Do those that call mention your site?

How long are visitors spending on your site?

Are they visiting multiple pages?

A properly designed and developed website should not only position you in the right place, at the right time, but should also convert visitors into leads. Having clear calls to action throughout your site will increase visitor engagement and nurture them through to enquiry.

If your website is serving the same purpose as a basic online brochure, then it’s definitely time for an upgrade.

So, we’ll ask again…could your website be better?

If you’ve determined the answer is “yes”, or even “maybe” then it’s time for us to have a chat.

Jacob Bailey have over 20 years’ experience in creating beautiful websites that positively impact profits. Our team of digital and technical specialists are here to help understand your objectives and turn them into the website your business needs.

Simply click below to get in touch and request a callback, or strike whilst its fresh in your mind and call us now on 01473 215656.